Understand your audience,
Impact your brand.

MINDFIELD RESEARCH

About Us

We work to predict how your consumers will act and behaviour so you can:

• Grow your brand
• Attract and retain your audience
• Take the guesswork out of strategic planning.

Our Team

We work with our clients not for them; consider us an extension of your team.

Working consultatively throughout, ensuring success at each stage of the project.

Joanna Brown 

Research & Insight Director

Jo has over 25 years’ experience,  She works as a strategic partner for brands and organisations to help them grow and prosper with research built on the principles of behavioural science.  

Jez Simms 

Head of Research

Jez is a quantitative expert, looking after clients’ survey needs for over 10 years .  He produces insights that are clear and actionable ensuring our clients make strong strategic decisions based on human predictions. 

Hannah Abraham 

Senior Research Executive

Hannah is a qualitative expert, with a particular focus on uncovering human truths through immersive methods.  She brings audiences to life for clients through community panels and customer closeness.

Elliot Beattie

Senior Insight Executive

Elliot is our insight expert and has over 10 years’ experience of analysing and tracking audience data at each stage of campaign activity.  He leads the way in market trends and data across every industry.   

Applied
Behavioural
Science:

We do the thinking so you don’t have to.  We have a knack for making behavioural science easy to understand so that you can see how it relates to your business.  

With every brief we receive, we apply a behavioural science lens to design a tailored research solution. This way, we can be sure our insights are based on human truths.  

Our methods are designed to understand how people really  think and behave.  This helps us to make consumer predictions that our clients can use to make strategic plans with confidence.  

Key behavioural science theory that we regularly use:

COM-B behaviour change framework, nudge theory,  system 1, 2 and 3 thinking, unconscious bias, heurists, scarcity, herd mentality, anchoring and social incentivisation. 

Our research supports you across:

People are poor witnesses of their own behaviour.

And they don’t have time to weigh up every decision they make in a day. Instead, they rely on short cuts, or biases, to enable quicker decision making. 

Helping you understand how and why they make those quick decisions is what we do. Using behavioural science principles, we uncover real human truths and insight that’ll
give you the advantage you need to not just compete, but win. 

  • Consumer segmentation and profiling
  • Brand Development
  • Ethnography
  • Behaviour Change
  • Customer closeness
  • Observation 
  • Mystery shopping
  • Concept and creative planning and testing
  • Monitoring and Evaluation 
  • Brand and Ad Tracking
  • Co-creation workshops
  • Ideation community panels
  • Innovation groups
  • Focus groups

Testimonials

Our about

Latest Resources

Illustration of COM B Wheel
Turn off, Tune in, COP on

Picture the scene – you’re a 27-year-old from Wales, living in Glasgow. You’ve just bought a house but still spend as much of your salary as possible on daily orders to ASOS… Read More

Behavioural Science – Taking the BS out of BS

One thing we hate at Mind Field Research is jargon. We’ll often have a game of ‘Bullshit Bingo’ if we’re caught in a meeting with folk using jargon to try to sound clever. It eases the pain. Read More

We work with

Contact us

Want to ask us more about any of our research? Get in touch using the form below.
Or email us directly at Joanna.brown@mindfieldadvertising.com

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