Understand your audience,
Impact your brand.
MINDFIELD RESEARCH
About Us
We work to predict how your consumers will act and behaviour so you can:
• Grow your brand
• Attract and retain your audience
• Take the guesswork out of strategic planning.
Our Team
We work with our clients not for them; consider us an extension of your team.
Working consultatively throughout, ensuring success at each stage of the project.
Joanna Brown
Research & Insight Director
Jo has over 25 years’ experience, She works as a strategic partner for brands and organisations to help them grow and prosper with research built on the principles of behavioural science.
Applied
Behavioural
Science:
We do the thinking so you don’t have to. We have a knack for making behavioural science easy to understand so that you can see how it relates to your business.
With every brief we receive, we apply a behavioural science lens to design a tailored research solution. This way, we can be sure our insights are based on human truths.
Our methods are designed to understand how people really think and behave. This helps us to make consumer predictions that our clients can use to make strategic plans with confidence.
Key behavioural science theory that we regularly use:
COM-B behaviour change framework, nudge theory, system 1, 2 and 3 thinking, unconscious bias, heurists, scarcity, herd mentality, anchoring and social incentivisation.
Our research supports you across:
People are poor witnesses of their own behaviour.
And they don’t have time to weigh up every decision they make in a day. Instead, they rely on short cuts, or biases, to enable quicker decision making.
Helping you understand how and why they make those quick decisions is what we do. Using behavioural science principles, we uncover real human truths and insight that’ll
give you the advantage you need to not just compete, but win.
- Consumer segmentation and profiling
- Brand Development
- Ethnography
- Behaviour Change
- Customer closeness
- Observation
- Mystery shopping
- Concept and creative planning and testing
- Monitoring and Evaluation
- Brand and Ad Tracking
- Co-creation workshops
- Ideation community panels
- Innovation groups
- Focus groups
Testimonials
Turn off, Tune in, COP on
Picture the scene – you’re a 27-year-old from Wales, living in Glasgow. You’ve just bought a house but still spend as much of your salary as possible on daily orders to ASOS… Read More
Behavioural Science – Taking the BS out of BS
One thing we hate at Mind Field Research is jargon. We’ll often have a game of ‘Bullshit Bingo’ if we’re caught in a meeting with folk using jargon to try to sound clever. It eases the pain. Read More
We work with
Contact us
Want to ask us more about any of our research? Get in touch using the form below.
Or email us directly at Joanna.brown@mindfieldadvertising.com
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