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We combine ethnographic and prediction techniques with customer closeness to do just this.  Spotlight on XSite – case study The problem: Like many businesses, Xsite – a leisure and retail destination on the outskirts of Glasgow – need to get into position ready for when the local economy bounces back.  To do this, they… Read more: Get closer to your future consumers than ever before

Picture the scene – you’re a 27-year-old from Wales, living in Glasgow. You’ve just bought a house but still spend as much of your salary as possible on daily orders to ASOS.   That’s me in the picture above – Hannah.   I’m fairly new to market research and I pretty much live in my own little… Read more: Turn off, Tune in, COP on

One thing we hate at Mind Field Research is jargon. We’ll often have a game of ‘Bullshit Bingo’ if we’re caught in a meeting with folk using jargon to try to sound clever. It eases the pain. We’re not into big fancy words or baffling theory. We’re into doing work that deserves to exist.… Read more: Behavioural Science – Taking the BS out of BS