Turn off, Tune in, COP on
Picture the scene – you’re a 27-year-old from Wales, living in Glasgow. You’ve just bought a house but still spend as much of your salary as possible on daily orders to ASOS. That’s me in the picture above – Hannah. I’m fairly new to market research and I pretty much live in my own little bubble […]
Behavioural Science – Taking the BS out of BS
One thing we hate at Mind Field Research is jargon. We’ll often have a game of ‘Bullshit Bingo’ if we’re caught in a meeting with folk using jargon to try to sound clever. It eases the pain. We’re not into big fancy words or baffling theory. We’re into doing work that deserves to exist. How […]