Understand how people think and behave
Imagine being able to take the guesswork out of your planning process. Being able to predict your customer’s behaviour, decisions and then plan strategies around them.
Be good, wouldn’t it? We can help you achieve that.
Mindfield Research
People are poor witnesses of their own behaviour.
And they don’t have time to weigh up every decision they make in a day. Instead, they rely on short cuts, or biases, to enable quicker decision making.
Helping you understand how and why they make those quick decisions is what we do. Using behavioural science principles, we uncover real human truths and insight that’ll
give you the advantage you need to not just compete, but win.
Audience Understanding
- Consumer segmentation and profiling
- Brand Development
- Ethnography
- Behaviour Change
User Experience
- Customer closeness
- Observation
- Mystery shopping
Media, advertising and packaging
- Concept and creative planning and testing
- Monitoring and Evaluation
- Brand and Ad Tracking
New development/ Service development and Innovation
- Co-creation workshops
- Ideation community panels
- Innovation groups
- Focus groups
WE TURN INSIGHTS
into action so that you can...
1
Predict your consumers
Understanding your current and future consumers increases your likely success
2
See how to change behaviours
Understanding what influences behaviour will show you how to nudge it in the right direction.
3
Plan with confidence
Take the guess work out of your plans with clear consumer insight.
What our clients say
Clients we work work with
OUR RESEARCH SOLUTIONS EXPLAINED:
NEW PRODUCT – SERVICE DEVELOPMENT AND INNOVATION
We bring consumers into the innovation process to increase the success of a new product, service or packaging launch.
Solutions include: co-creation workshops, ideation community panels, innovation groups, focus groups.
USER EXPERIENCE
Why keep serving up the same thing if it’s not what your consumers want or need?
We bring all our behavioural science skills to play here to understand how people behave and act. We use the insight to make recommendations for how brands and businesses can meet needs and aspirations along the consumer journey.
Solutions include: usage and attitude surveys, satisfaction surveys, community panels, digital diaries, observation, intercepts, ethnography, filmed observation, accompanied shops/surfs, mystery shopping, focus groups, customer closeness, TGI and Mintel data analysis.
UNDERSTANDING AUDIENCES
A successful brand or creative strategy starts with a solid audience understanding. We help clients to see things through their customer’s eyes, so that decisions are made confident in the knowledge of meeting needs and aspirations.
Our research solutions use behavioural science to help us understand how people will really behave within your market and react to your brand and activity.
Solutions include: usage and attitude surveys, segmentation, community panels, digital diaries, observation, intercepts, ethnography, filmed observation, accompanied shops/surfs, focus groups, customer closeness, TGI and Mintel data analysis.
CONSUMER AND MARKET DATA INSIGHTS
Using our secondary data sources, we can investigate your industry, with analysis of the market including key industry and consumer data, current trends and future predictions.
A clear and detailed view of the market to help you make strategic decisions or scope the need for further bespoke research.
MAXIMISING MARKETING AND ADVERTISING SUCCESS
Marketing strategies are successful because they have a solid foundation of research that underpins them.
We engage with target audiences at key points in the marketing and advertising process to ensure messages, tone, look and feel are all spot on before launch.
Solutions include: co-creation workshops, digital diaries, concept/creative optimisation surveys and groups, ad testing & eye tracking.
MONITORING, EVALUATION AND TRACKING
The journey doesn’t stop at campaign launch. Engaging with the audience throughout the life of the campaign maximises success.
We can give you audience feedback at regular dips throughout the advertising activity across radio, TV, outdoor or digital. Rapid insight dashboards help to track the success of the campaign and identify ways it can be adjusted for greater success. We have access to panel databases of radio listeners for all commercial stations across the UK.
End of the campaign evaluation looks at the overall success, giving our clients a clear view on what has had the best impact on ROI.
Solutions include: radio listener tracking surveys, brand and ad tracking surveys, panel dips, depth interviews, focus groups, community panels, sales and audience data analysis.
Contact us
FAQ
We Are Here To Help You With Any Questions You May Have
The main thing to consider is how you will use the research, what you need to know about consumers to get you to where you want to be, who your target audience is, what timings need be considered and what budget you have available. Click here for a brief template that we have produced that will help.
General thinking is at least 5%. What you need to consider is the risk that is posed to your plans if you go ahead without fully understanding the consumer. We have solutions that work with different budgets and we are happy to discuss your needs.
We produce insights and recommendations, and we bring them to life for you. We stay involved in the strategic planning stage that follows research for as long as you need us to so that the voice of the consumer remains at the heart of decisions.
Pretty quickly! We have completed research projects for clients in as little as 2-weeks. Once we have agreed the research solution, we get straight on with setting up the project for you and you will have a dedicated project manager to ensure everything runs smoothly and on time.
We work collaboratively, as a strategic partner for our clients. We will work with you to agree the delivery modes and methods that work for you.